Eskimo Pie is the latest brand to announce a name change amid racial equity conversation
Eskimo Pie announced it will be changing its name and retiring its eponymous character by the end of the year. The decision came within days of Aunt Jemima, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s announcing brand overhauls in the wake of Black Lives Matter protests and a broader racial reckoning across the United States.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for parent company Dreyer’s Grand Ice Cream, told the Wall Street Journal in a statement.
Eskimo Pie, the chocolate-covered vanilla ice cream bar, was invented about a century ago under the name I-Scream Bar, but was renamed Eskimo Pie after founder Christian Kent Nelson partnered with chocolate maker Russell C. Stover, the New York Times reports. The brand’s character — a little boy with dark hair and a fur-lined parka, sometimes depicted riding a qamutiik-like sled in the past — and name were “meant to evoke the chilly north and the indigenous people who lived there,” according to a Smithsonian Magazine piece published in 2017. The term “Eskimo” is widely considered to be a derogatory name for native peoples of the Arctic regions.
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- Eating meat from processing plants that have had coronavirus outbreaks may carry some risks, but is probably largely safe, says one virologist. [Forbes]
- How Rome’s restaurants and cafes are trying to adapt to a new landscape as they reopen. [Washington Post]
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